Meta creative & growth · DTC brands $1M–$10M

Scale your Meta ads on profit — not a fragile ROAS.

A relentless velocity of net-new creative, paired with clear financial modeling — so spend scales without margin slipping.

0+
Brands scaled
$0M+
Profitable ad spend
0%
Partner retention
2–3w
To first winner
Brands we've built & scaled creative for
01 · The difference

Two ways to run Meta. Only one protects your margin.

What you're used to

every other agency
  • ROAS is glorified — the whole account rides one vanity number
  • Budget scaled with no real reason behind it
  • No idea what a customer is actually worth to you
  • Button-pushers in Meta — no strategic guidance
  • No creative diversity — the same angles on repeat
  • "It's the algorithm" whenever growth stalls

What you get with Empower

the difference
  • Every budget move backed by a profit model — we know what we can pay
  • We model exactly what a customer is worth before spending a dollar
  • Senior strategic direction, not button-pushing
  • 5–8 net-new, on-brand concepts every week
  • The numbers that predict profit: LTV:CAC, NC-CAC, net ROAS
  • An engine that compounds — not a retainer that stalls

Want to see the numbers on your own account?

Book your audit
02 · Case study — Spek

How we scaled Spek to +$803K in 90 days — profitably.

+$803,811
Revenue added · 90 days
+11×
Blended ROAS
+$250K
Net profit
2–3 wks
To first winner
The problem

Spek makes premium performance eyewear customers love — but every attempt to scale spend tanked ROAS. One aging winner carried the account, and no one could say what a new customer was actually worth.

What we did

We rebuilt their acquisition ceiling on true contribution margin, cast premium creators and shot in-studio, then shipped 6–8 net-new concepts a week — testing on 7DC and blended net ROAS, not vanity ROAS.

The result

Inside 90 days Spek added +$803,811 at +11× blended ROAS and +$250k net profit — scaling spend hard while contribution margin held.

Spek — CA$803,811 in total sales, campaign and ad-level ROAS breakdown
03 · What we build

We don't run your ads. We build you an ad engine.

Most agencies manage a media account. We build a system — creative velocity fueled by financial clarity — and scale it profitably over time.

01 · The output

The Creative Engine

Enough net-new, on-brand creative every week that nothing ever fatigues — produced end to end, in-house.

In-house studioYour own creator rosterAI-assisted adsFull creative directionUGC · static · motion
02 · The fuel

The Financial Model

We model what a customer is worth and the exact price we can pay — so every dollar scales under the ceiling, not over it.

LTV : CACNC-CACBlended net ROAS7DC ROASPayback window

Ready to build the engine?

Book your audit
04 · Our specialty

Market expansion on Meta.

We're the specialists at scaling ecom brands to serious profit on Meta — then multiplying the same engine into new markets, internationally. Same system, new geographies, compounding upside.

01 · Prove

Win the core market

We rebuild your acquisition ceiling on true margin and scale spend profitably where you already sell — until the unit economics are undeniable.

02 · Systematize

Turn it into an engine

We turn what's working into a repeatable system — creative frameworks, financial models and testing that don't hinge on one winner or one market.

03 · Multiply

Expand into new markets

We localize the creative and re-model the economics for each new geography, then roll the proven engine out — new customers, new revenue, same discipline.

Built to travel
North AmericaLATAMEuropeUKAustralia+ new geos

Ready to scale — and then multiply it?

Book your audit
05 · Results

The math, on real accounts.

Eyewear · DTC
+$803,811
90 days · +11× blended ROAS

Rebuilt the acquisition ceiling on true margin, then fed 6–8 net-new concepts a week. +$250k net profit while holding target CAC.

Food & beverage · DTC
+$467,953
30 days · 2× monthly revenue

An angle bank fed weekly volume across UGC and static. Doubled monthly revenue in the first cycle.

Cosmetics · DTC
+$223,334
60 days · profitability held

Profit-based testing on 7DC and blended net ROAS isolated winners and killed margin-dilutive spend.

Fashion · DTC
+$211,806
90 days · scaled on net ROAS

A weekly angle-and-format engine kept fresh winners in rotation as spend climbed — no single ad carrying the account.

Home & accessories · DTC
+$208,899
90 days · 50%+ profitability held

Modeled the ceiling on true contribution margin, then scaled only under it — growth without eroding the P&L.

Skincare · DTC
+$164,522
90 days · NC-CAC held in range

Voice-of-customer angles plus premium creator content lifted new-customer volume while NC-CAC stayed on target.

06 · The work

Performance creative that still looks like your brand.

07 · What partners say

The people we scale don't churn. 95% stay.

★★★★★
"They started with our margins, not our ad account. First agency that could tell me what a customer was worth before spending — then they hit it."
J
Joel
CEO · DTC Home Accessories
★★★★★
"The creative velocity is unreal, and it still looks like us. We went from one tired winner to a pipeline of fresh concepts inside a month."
X
Xavier
Head of Marketing · Food & Beverage
★★★★★
"Every report ties back to blended net ROAS and CAC, not ROAS theater. First time scaling spend didn't mean crossing my fingers on margin."
W
William
Founder · Eyewear
Real talk
Still scaling ona cute ROAS?vanity metrics?a pretty dashboard?excuses about iOS?
08 · Your first 90 days

No onboarding limbo. Momentum from day one.

We take action immediately — there's no dead time while you wait for a "strategy deck." By day 90 the engine is compounding and you can feel it.

Day 0

Fit call & audit

We model your ceiling and pressure-test the upside before you commit a dollar.

Week 1

Strategy & kickoff

Angles, offers, the creative plan, and the exact number we're buying customers at.

From Day 1

Already live

No dead time. Creative in production and testing from the very first week.

By Day 90

Full throttle

The engine compounds — winners scaling, fresh concepts weekly, momentum you can feel.

Day one starts with an audit.

Book your audit
09 · Straight talk

We'll tell you not to hire us.

Book your audit and we'll model your ceiling for free. If the math says an agency can't scale you profitably right now, we'll say so — and we won't take your money. We'd rather turn down a brand than burn one.

We're a fit if you…

Are doing $1M–$10M and ready to scale on profit
Will share your real margins and numbers
Want net-new creative every week, not a slideshow
Care about LTV:CAC and net ROAS over a screenshot

We're not for you if you…

Just want a pretty ROAS number for the board deck
Want to scale spend without a model behind it
Won't share the numbers we need to protect margin
Expect overnight magic with no creative volume
We'll never sell you vanity ROASWe'll never hide the losersWe'll never scale spend we can't justifyWe'll never take a brand we can't win for
10 · FAQ

Questions brands ask before they scale with us.

Who do you work with?
DTC brands doing roughly $1M–$10M that are ready to scale on real profit — LTV:CAC and net ROAS, not vanity platform ROAS.
How are you different from a normal agency?
Agencies manage a media account. We build you an engine — the creative to feed it and the financial model to steer it — and scale it profitably over time.
Do you handle media buying or just creative?
Both. We build the full engine — economics, creative, testing and buying — or plug into your existing buyer.
How fast will we see results?
We're live from day one. Most brands see a first winning concept in 2–3 weeks (read on 7DC ROAS), with the system compounding over 60–90 days.
How much creative do you produce?
5–8 net-new concepts every week across UGC, studio, static and motion — premium creators plus our own studio when needed.
What happens on the audit?
We model what a customer is worth to you and the price you can pay to acquire one — and tell you honestly whether we can scale you profitably. It's free, and it's yours to keep.
11 · Founder & CEO

The engine we always wished we had.

I started Empower after scaling my own brands to multiple millions in profit. Every project needed the same thing and never had it: a real engine — relentless creative paired with clear financial modeling — instead of an agency guessing at a ROAS. So I built the one I always needed, and turned it into Empower.

Jessica, our CEO, pairs a BSc in Neuroscience with years of copywriting for large organizations — so our creative is built on how people actually decide, not guesswork. Together we run the engine: the science of why people buy, wired to the numbers that keep it profitable.

Our mission is to build the most performing growth engine in the category — then use it to acquire and invest in the next wave of leading brands, and scale them further.

Raphael, Founder, and Jessica, CEO of Empower
RaphaelFounder · Empower
JessicaCEO · Empower
12 · Join the team

We're building the category's best growth company. Come build it with us.

We hire operators who care about profit and creatives who care about brand — and give them real ownership over accounts we'd want to own a piece of.

Profit-obsessedCreative at volumeRadical ownershipRemote-first
See open rolesSend an intro
Let's run the numbers

You can't scale what you can't feed. And you can't feed what you can't afford.

Book your audit and we'll model what a customer is actually worth to you — before you spend another dollar.